The Search Engineers; search engine optimisation (SEO) and page ranking specialists.
Do businesses really make money from their web sites?
Yes. The latest figures from the Office of National Statistics revealed that in 2004:
UK based businesses sold £71.3 billion of products and services over the Internet.
UK based businesses bought £53.9 billion of products and services over the Internet.
These figures have increased 81% from the 2003 results. A much larger increase is expected to be seen when the figures for 2005 are compiled.
Why should a web site be listed on search engines?
A recent study by Forrester Research found that search engines remain the leading way users in the United Kingdom find web sites. The "UK Internet Users" survey found that 81% of Internet users use search engines to find web sites.
With approximately 500 million searches being performed on major search engines every day the amount of business that can be gained from being listed on search engines is huge.
Does it matter where a web site is listed on search engines?
It is important that you are listed on the first page of the results when someone searches for what you offer as 80% of Internet users only look at the this page.
Who are The Search Engineers?
The Search Engineers are a UK based company. We have over 6 years' experience of search engine marketing and work closely with our clients. We are full members of the Norfolk Chamber of Commerce and Industry.
We are so successful in promoting our customers' web sites that over 80% of our customers continue to use our services from year to year.
Over the years we have obtained tens of thousands of first page results for our customers and helped them to generate an exceptional return on their investment with us.
Highly effective organic strategies for getting your web site found through the search engines.
UK based search engine consultants offering optimisation, submission and monitoring services.
Free reports offered showing how your web site is ranked by each of the major search engines.
A definition:
Search engine optimization (SEO) as a part of search engine marketing SEO seeks to improve the number and quality of visitors to a web site from organic search results. The quality of visitor traffic can be measured by how often a visitor using a specific keyword leads to a desired conversion action, such as making a purchase or requesting further information.
In effect, SEO is marketing by appealing first to search engine algorithms to increase search engine relevance and secondly to human visitors. The term SEO can also refer to "search engine optimisers", an industry of consultants who carry out optimization projects on behalf of clients.
Search engine optimisation is available as a stand-alone service or as a part of a larger marketing campaign. Because SEO often requires making changes to the source code of a site, it is often most effective when incorporated into the initial development and design of a site, leading to the use of the term "Search Engine Friendly" to describe designs, menus, Content management systems and shopping carts that can be optimized easily and effectively.
A range of strategies and techniques are employed in SEO, including changes to a site's code and getting links from other sites. In broad terms the use of Search Engines is critical to the success of well targeted visitors to a site.
Google's PageRank™ Explained
PageRank was created by the founders of Google Inc and is a system that relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value.
In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important."
Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query.
So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query.
This is the incredible thinking that has revolutionised the power and effectiveness of web searching. Thank you Google! |
